I personally don't have much experience with story telling other than in a journalism class I took. In the class i learned about leads and how to write in a way that gives the reader as much information as possible without losing their interest.
The client I have chosen for the course is the clothing company Calvin Klein. They have managed to brand the idea of comfortable yet sexy into a international brand that has managed to stay in style for over 30 years now . Though they've had their share of scandal over the years, with their celebrity campaigns and inclusive ads they've managed make their way in the modern world of instagram able fashion with over 20 million followers.
I think my biggest challenge I will have with this course is adequately putting my thoughts into words that readers would find entertaining and interesting enough to want to read over and over again.
Commentaires