Value Story

After reading the power points, the first ad that came to mind was Apples 2019 Christmas commercial. It was called "The Surprise" and rightfully so. It was honestly surprising that a tech company would put out a commercial so emotionally raw that it brought most people to tears their first time watching it. The commercial focuses around a families first Christmas after their grandmother had passed away, and the sweet gift that the grandkids present to their grandfather in the form of an iPad. This is a great example of a value story because its something that almost everyone can relate to, and with the film score from the Pixar movie "Up" playing in the background its honestly so heartwarmingly sad you can't look away. It gave a nice reminder to viewers to appreciate their loved ones around the holidays because not everyone can.